REVENUE STRATEGY
Hire someone who's seen the movie before
We’ve seen what works, & what doesn’t. We’ll help you avoid expensive mistakes and build strategies with impact.
What we can help with
Account Based Marketing
Implemented correctly ABM can bring in lucrative results. Done incorrectly, can cost you. A lot. We’ve developed 10 key components for ABM success.
Outbound
Build an outbound system that drives real pipeline. We integrate the right tech, automate workflows, and set up the infrastructure to help your reps reach the right right prospects at the right time.
TAM Expansion
Unlock new growth opportunities. We help you strategically expand your Total Addressable Market by identifying high-potential market segments and guiding your entry strategy, positioning you to capture untapped revenue.
Lead & Account Scoring
Strategically prioritize your efforts. Our lead and account scoring models help you focus on the highest value opportunities and ensure your GTM teams are spending resources on the accounts most likely to convert.
Forecasting
Anticipate and plan for future growth. Our forecasting methodology provides you with a clear, data-backed view of your revenue pipeline, ensuring you make informed decisions that align with long-term strategic goals.
Marketing & Sales Alignment
Create a unified go-to-market strategy. We help you align marketing and sales teams to ensure smoother handoffs, clearer communication, and cohesive strategies that drive sustainable revenue growth.
GTM Strategy
Launch with confidence. We help you design a go-to-market strategy that aligns your teams, targets the right market segments, and positions your offerings for maximum impact—ensuring a smooth, successful entry and growth in the market.
Marketing Strategy
Drive growth with a tailored marketing strategy. We help you craft and execute campaigns that resonate with your target audience, optimize lead generation, and accelerate pipeline development—ensuring every marketing dollar is spent effectively
Sales Strategy
Build a sales strategy that scales. We design operating models that streamline your sales process, optimize performance, and align your team with the right targets—so you can close deals faster and drive consistent growth.
How does "Fractional RevOps" work?
We're a team of experienced revenue operations and business intelligence experts you can hire on a fractional basis as a team (see below).
We don't take a 'one size fits all' approach, we work with you to understand the complexities of your unique business, data, and needs to help you create winning strategies.
Check out our Revenue Strategy resources 👇🏻
Check out our resources and case studies on how we've helped other CROs, CMOs, CFOs & CEOs with their revenue strategy below.
How we helped MVMNT identify their ICP & increase their pipeline by 37%
MVMNT, a freight-tech startup backed by a16z, faced growth challenges due to limited internal resources.
Despite knowing their best customers, they lacked a scalable way to identify prospects within their ideal customer profile, resulting in bottlenecks and manual processes that slowed down their sales team.
By leveraging Lean Layer's revenue operations and data scraping capabilities, MVMNTwas
Redesigning Sales Territories To Reflect a New GTM Strategy
How Lean Layer Helped Our Client Improve Forecasting Accuracy by 65%
Free Consultation
$0
Not sure where to start? Brainstorm with one of our experienced RevOps advisors.
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45 minute strategy session
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We'll help you decide what's right for you, whether that's hiring internally, bringing on an agency or something inbetween
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Access to our community resources including our team size calculator, revops salary report & more
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Starter
$120 per hour*
*Rates vary between $120-$250/hour based on length of commitment and hours per month, allowing for scalable support that aligns with your priorities.
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No minimum number of hours
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Month to Month (no long contracts)
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The more hours you commit to each month = the cheaper the hourly rate
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Fractional experts available for GTM advice, admin support, RevOps strategy, analytics & more
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Benefits of having one POC but capabilities and capacity of entire RevOps team
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Scales up and down as your needs evolve
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Account Based Marketing
It’s expensive to implement & expensive to run, so if you’re going to do it, do it correctly.
Check out our 10 key components for ABM Success
Account Based Motion: Our Philosophy on ABM
The 10 Key Components for ABM to Succeed
ABM Owners
(Implementation + Program)
ABM Allocated Resources
ABM Funnel Stages
Prioritize High Potential Accounts
(Fit + Engagement)
Attribution
ABM Specific KPIs
ABM Command Center
Regular ABM Ceremonies
Objective-Based Plays
Marketing & Sales Alignment
