Terrain · Rep Scorecard

Grade every rep on the work that drives revenue.

An objective, per-rep grade across effort, impact, and attainment, curved across your team, on your metrics, your definitions, and your fiscal calendar. Every grade traces back to the numbers underneath it. Nothing new for reps to learn.

The team at a glance: closed won and weighted forecast per rep, with A / B / C grades curved across everyone in scope.

Seller view: one rep, from headline grade down to where the revenue came from.

• Keep enough live deals in the funnel to cover the gap to goal.
• Grow your biggest accounts; a few large wins move attainment fastest.
• Pull forward deals that are close to closing.

Impact: how well the work converts, measured against the middle of the pack.

Scored metrics library

Every stage of the funnel, graded.

Pick what belongs on your scorecard, per team, marked must-have or nice-to-have. Effort proves the work is happening, Impact shows it converting, and Outcomes tie it to the number.

• Meetings
• Outbound & inbound emails
• Dials & connected calls
• Pipeline created
• Tasks completed
• Meetings booked
• Qualified pipeline created
• Pipeline coverage
• Created → qualified velocity
• Qualified → won / lost velocity
• Win rate (qualified → won)
• Late-stage pipeline reached
• Bookings
• Attainment %

What we do

• BI & RevOps Foundations — unify your data and revenue operations on a foundation you can trust.
• Terrain by Lean Layer — see the shape of your revenue landscape with purpose-built apps like the Rep Scorecard.
• Deep Dive by Lean Layer — enablement that turns insight into action for your revenue team.
• Fractional Services — a fractional RevOps team: the hire-vs-agency alternative, with transparent pricing.
• Our View on AI — how we think revenue leaders should adopt AI.

Proof

• Case Studies — real RevOps, BI, and outbound engagements and the outcomes they drove.

Get started

• Book a strategy call
• Careers — join the team.