GET STARTED WITH A FREE TEST

Past Buyers + Job Change = 🚀 Qualified Pipeline

Schedule a 30 minute call. At the end, we will run a free test to show what percent of your previous buyers changed jobs. 

A RevOps and demand program proven to show ROI.

Lean Layer vs. ZoomInfo Tracker

ZoomInfo Tracker is a data feed. We're the whole package and we call this a revenue program for a reason. 💰

ZoomInfo vs LeanLayer Features and Capabilities

PROGRAM BRIEF

Today's pipeline problem = next quarter's missed target

Pain: 🔻 Meetings and 🔻 qualified pipeline --> In Q1 2023, 70% of SaaS revenue leaders are not likely to hit their pipeline targets. You snooze, you lose 😴

Root causes: Macro-economic conditions leading to dwindling inbound. Inefficient cold outbound. Reduced marketing budget to warm up leads.

  • Cold outbound is extremely inefficient 
  • There is less marketing $$ available to warm up prospects
  • Inbound won't magically materialize
  • Buyers without a previous relationship are extremely risk averse
SOLUTION

Previous Buyers + Job Change = Easy Pipeline

Your most valuable asset in this economy = your existing relationships who took a new job at one of your target accounts.

  • Users
  • Champions
  • Buyers
  • Demos or demo requests

Having this data is great. How you leverage? That's everything.

👉 Data Feed vs. Revenue Program: What you lose by going with ZoomInfo Tracker (p.s. it's a lot)

What will you get?

Compared to ZoomInfo Tracker? A lot.

Lean Layer is not another tool and we're not sales professionals. We're revenue operations experts and we're offering a proven Revenue Program that takes care of all the nuances that comes with job change tracking.

We take care of everything you need to make this program successful including full implementation and setup, segmenting capabilities, targeted playbooks for personalized outreach, access to our best practices for high conversion rates training module and advanced reporting so you can track success and show off the ROI from the new program you spearheaded.

Unlike ZoomInfo, which primarily functions as a data feed and lacks the additional resources and support needed to take job change tracking from data ➡️ revenue.

1 - AM-to-Rep Intro 2 - CSM-to-Rep Intro 2 - Executive Outreach 3 - Referral 4 - Soft Landing 5 - Congrats Gift (4)
Previous Buyer
Jane Hill
VP, Sales at Yellow Rock
 
Qualified Prospect
Jane Hill
CRO at Yaystar Boyco
 
Lean Layer Job Change Record

Whether you use Leads+Contact or Contacts only, we will adopt to your Salesforce instance.

Screenshot 2023-03-28 at 5.18.58 PM
Data Check at Scale

Job Change Detection at Scale

1 - We will identify all previous relationships such as users, buyers, champions, prospects who received a demo etc.

2 - Confirm job changes

3 - Push the new records to your CRM (Hubspot or SFDC)

Our human assisted matching is 99% accurate and accounts for nuances others miss. 

Verified Contact Information

Lead/contact records who changed jobs will come with verified contact information. The data is all yours to keep and included in the price of the program.

We use three different layers of validity checks to ensure near-zero bounce rates.

Verified Contact Information
Rep notifications

Timely rep notifications

Never miss a key account change again!

  • We will configure Salesforce, Slack, and any other notification mechanism you typically use to make sure reps are alerted to job changes. 
  • Original Account AM and CSM >> notification ensures proactive retention measures
  • Destination account rep >> notification ensures credible introduction to secure a meeting
Inspiration to Execute

BONUS: Outbound playbooks purpose-built for this use case

You are the Bob Ross of your outbound messaging. We respect that.

Just to get your creative juices going, we will provide 5 proven playbooks.

1 - AM-to-Rep Intro
2 - CSM-to-Rep Intro
2 - Executive Outreach
3 - Referral
4 - Soft Landing
5 - Congrats Gift 

These playbooks are sure to give you some inspiration while bringing structure, best practices, and forward momentum to the entire program.

ROI Reporting

Indisputable ROI.... enjoy bragging rights for bringing in the program!

As part of this revenue program, we will measure the ROI and provide monthly reporting right in Salesforce or Hubspot.

Contacts Monitored
Target Accounts
Job Changes
Qualified Opps
Pipeline
Revenue Generated

Transparent Pricing

Our pricing is 4x lower than our competition.

We are not a tool. As this is a service offering, there are no annual commitments, tool budget required or complex security approvals to jump through.

Turn Job Changes into Qualified Pipeline

$9,500 for the initial run

  • Checkmark Identify contacts who changed jobs
  • Checkmark Enrich your target accounts with the latest contact information (while preserving the relationship history)
  • Checkmark Report on the ROI of the program
  • Dedicated CSM and program support
  • Checkmark Each subsequent month data refresh only $500/month (cancel any time)

3x Your Conversion Rate and 🚀 Your Pipeline by Leveraging Job Change Data

Run a free test to find out what percent of your existing relationships are now working at one of your target accounts and see what you are missing out on.

💡 You don't need to have buying power to run the test! We work with sellers, SDRs... anyone who can benefit from unlocking this easy pipeline source.

This test will show you the potential upside and help you sell this program into your organization.